Skip to main content

Do Not Brand Me

successful
trustworthy
well dressed
reputable
expert
having integrity
funny
reliable
smart
relatable
....and many more

These are all characteristics that can describe one's persona. Who you are, or at least how you are perceived. They describe what you stand for and what people can expect from you. As a sales leader I believe in representing yourself at your personal best all of the time; however, a term that is over-used and abused is "personal brand".  Why this term came about to describe one's personal image is beyond me.  It almost seems like an oxymoron. 

Personal - human, intimate, living
Brand - product, thing, inanimate 

Do Not Brand Me

Here are a few definitions for brand.  When you read through them it's hard to believe that any person would desire to have a "personal brand".
  1. particular product or a characteristic that serves to identify a particular product
  2. kind, grade, or make, as indicated by a stamp, trademark
  3. a mark made by burning or otherwise, to indicate kind, grade, make, or ownership
  4. a mark put upon criminals with a hot iron
  5. any mark of disgrace; stigma.
Here's another undesirable definition for the word brand
     6.  a  fungal disease of garden plants characterized by brown spots on the leaves
 
There are only 57 days left to 2013.  Take a personal inventory. 
-How do you want people to see you? 
-What do you want them to say about you when you leave the room? 
-How do you think that this differs from reality? 
-What can you do about it to make their perception of you match the image you want them to see?

Comments

Popular posts from this blog

Work is Fun?

Recently I changed positions at work and I found that I had a real difficult time adjusting. I went from being in the field to being split between field time and office time and I was not enjoying it. In fact, although this was a move in the right direction for me, I felt like someone had let the air out of my tires. Instead of waking up on Monday mornings energized and looking forward to the people I would be interacting with I woke up dreading the day and the solitude.
As with most job changes when one person moves it causes a chain effect and many people in our organization moved into new roles at the same time I did. One person reached out looking for advice on how to adapt to his new situation. As usual, what I found in giving him advice is that I wasn't practicing what I preach. I wasn't living up to my own expectations. I was talking the talking, but certainly not walking the walk. Why wasn't I enjoying work? I wasn't making it enjoyable. It's not the new ro…

What To Do With Frozen Lobster Claws

Happy Valentine's Day!!!  We had our celebration a day early and while grocery shopping I came across frozen Lobster Claws.  I bought them thinking I could just Google directions on how to serve them.  No luck.  If you see them, buy them.  They are so yummy and here's how to prepare them.

How to Detect Email Fraud, Phishing Basics

I would have never thought in a million years that I would be a victim to fraud.  I am not overly
careful, but I am always alert (just ask my son who thought he'd get away with charging $212 on my Visa card).  Last Christmas I was the victim of identity theft.  A clerk at a cell phone store took my information and went to an Apple Store and basically took over my wireless account.  Lesson learned - set up your own phone at home.  Do not let the clerk do it for you in the store.

Going through that process I learned, what I thought at the time, was more than I needed to know about fraud, and specifically about phishing.  Until today, when someone thought I would buy in to their scam.

What is phishing?  Phishing is an attempt to obtain information from you by disguising an email to look like a site you trust.  Trust me, they look real.  There are logos, and links, and terms used that make it look legit, but if you look closer you can catch some details.